Brand Introduction

Our Story | VXE

At VXE, we believe wellness begins with balance — between body, mind, and nature.
We create science-backed, naturally inspired products designed to support simple, healthy daily living.
Our mission is to help people build effortless rituals that bring them closer to their natural best.

Where It All Began

The story of VXE began several years ago, shortly after the founder graduated from university.

With a deep passion for health and a strong desire to innovate, he began questioning the traditional chewing gum industry. In his view, most chewing gum on the market existed only to keep people awake, freshen breath temporarily, or pass the time.

But he believed chewing gum could be much more.

Chewing gum, he felt, should not be just a momentary habit — it could support oral health, contribute to daily wellness, and become a meaningful part of a healthy lifestyle.

Inspiration from Nature

During a journey spent reconnecting with nature, the founder unexpectedly discovered a functional chewing gum that contained oral-care ingredients. It not only refreshed breath, but also delivered real benefits for oral hygiene.

That moment sparked a powerful idea:

“What if chewing gum could be both enjoyable and genuinely good for you?”

This question became the foundation of VXE.

From Vision to Reality

Driven by this vision, the founder returned home and began a long and demanding research and development journey.

Countless experiments, formula adjustments, and refinements followed — all focused on achieving the perfect balance between taste, safety, and function. The goal was never to create just another piece of gum, but to redefine what chewing gum could be.

After years of dedication, VXE launched its first flagship product:
Fresh Guardian Chewing Gum.

The Philosophy Behind Fresh Guardian

Fresh Guardian combines natural plant extracts with science-backed oral-care ingredients, thoughtfully designed to support everyday oral wellness.

Its benefits include:

Freshening breath

Helping reduce plaque buildup

Supporting cavity prevention

Protecting and supporting enamel remineralization

Assisting enamel repair through daily care

Crafted with activated charcoal and refined production techniques

Supporting focus, clarity, and daily energy

Fresh Guardian transforms oral care into a simple, enjoyable daily ritual.

Proven by Consumers

After its launch, Fresh Guardian quickly gained strong traction in the market. Consumers shared that both the taste and the overall experience exceeded their expectations.

More importantly, many realized for the first time that chewing gum could be more than a habit — it could be part of a healthier routine.

Today, VXE has grown into a brand rooted in health and innovation, dedicated to delivering functional chewing gum that offers:

Daily oral-care support

Enamel protection and remineralization support

Long-lasting fresh breath

Carefully crafted, science-informed formulations

Convenient health solutions for modern, fast-paced lifestyles

Beyond Oral Health

VXE products are not limited to oral care alone.

Through continuous innovation and functional formulations, we aim to help people stay energized, focused, and balanced — even in the midst of demanding, high-speed modern life.

For us, wellness is not complicated. It starts with small, intentional daily choices.

Our Team

The success of VXE is powered by a passionate and creative team.

Our team brings together professionals from diverse fields — health experts, nutritionists, food R&D specialists, and designers — all united by a shared belief:

“Health should be a natural part of everyday life.”

Our Product Manager
A young health enthusiast who once experienced health challenges due to long-term work stress. That experience deeply shaped her understanding of wellness and strengthened her determination to develop truly meaningful products.

She often says:
“With every product I work on, I hope it creates real change in people’s lives.”

Our R&D Team
Made up of experts from multiple disciplines, they continuously research and refine formulas designed for modern lifestyles. Their goal is not simply to create a good-tasting gum, but a reliable health companion consumers can trust.

Our Marketing Team
Detail-oriented and highly creative, the marketing team listens closely to consumer feedback and brings the brand closer to users through every campaign and message.

As one team member puts it:
“Every consumer’s voice fuels our progress.”

Our Values

At VXE, our values guide everything we do — from product development to every interaction with our community.

Innovation
Innovation for us goes beyond technology. It begins with understanding real needs and reimagining what health can look like in everyday life.

Trust & Transparency
We believe trust is the foundation of any lasting brand. From ingredient sourcing to manufacturing, we remain open, honest, and transparent.

Care & Responsibility
We care not only about oral health, but about overall well-being. Every product is developed with sincerity, responsibility, and respect for consumers.

Unity & Collaboration
We believe great products are built through teamwork. Trust, collaboration, and shared goals turn ideas into reality.

Environmental Responsibility & Sustainability
Protecting the planet today allows us to create better products for future generations. VXE is committed to eco-friendly materials, greener production methods, and reducing environmental impact — contributing to a healthier future for both people and the planet.