As an innovation-driven, health-oriented chewing gum brand, VXE stands out from traditional brands in several important ways:

1. Combination of Health Functions & Oral Care

VXE:
We focus not only on fresh breath, but also on overall oral health. Every VXE chewing gum is formulated with natural ingredients such as -hydroxyapatite, remineralizing agents, activated charcoal, resins, and xylitol, combined with scientific formulations to help:

Reduce dental plaque

Protect teeth

Promote enamel remineralization

Support enamel repair (help your teeth “regenerate”)

Even help improve focus and concentration

Other brands:
Many traditional brands focus mainly on breath freshening or providing a basic chewing experience. Oral-care benefits are often limited. Some products may freshen breath but offer little in terms of enamel protection, plaque reduction, or broader health functions.

2. Wide Range of Functional Chewing Gums

VXE:
We offer a broad portfolio of functional chewing gums. In addition to classic breath-freshening gums, we design products that target different health needs, such as:

Supporting immunity

Stress relief

Improving concentration

Aiding physical recovery

The goal is to provide comprehensive health support through a simple everyday habit.

Other brands:
Most traditional chewing gum brands mainly focus on:

Basic breath freshening

Sugar-free options

Sweet or dessert-style gums

Their product lines are often single-function, with fewer options that deliver multiple health benefits.

3. Scientific R&D and Natural Ingredients

VXE:
We are committed to combining scientific research with natural ingredients. Our products are designed to support oral health while also offering additional wellness benefits. We use plant-based extracts and sugar-free formulas to help consumers enjoy:

Fresher breath

Oral protection

A more natural, health-forward experience

Other brands:
Many brands rely heavily on artificial flavors and sweeteners and invest less in natural ingredients or science-backed formulations. As a result, consumers may only get the traditional chewing gum benefits without deeper or more comprehensive health support.

4. Sugar-Free and Health-Focused

VXE:
All of our products are sugar-free. This helps consumers:

Enjoy chewing gum without increasing sugar intake

Reduce the risk of tooth decay caused by sugar

Make each chew a healthier choice

Other brands:
Although some brands also offer sugar-free gums, many core products on the market still contain sugar. Excessive sugar intake can increase the burden on both dental and overall health.

5. Commitment to Environmental Protection & Sustainability

VXE:
We take our social and environmental responsibility seriously. We strive to:

Use eco-friendly, recyclable, or biodegradable packaging

Adopt more sustainable production processes

Reduce the environmental footprint across our supply chain

Our goal is to offer healthy products while also contributing to the protection of the planet.

Other brands:
Many brands still rely heavily on conventional plastic packaging and may not prioritize sustainability in their materials or manufacturing processes, making their environmental efforts relatively limited.

6. Personalized Consumer Experience

VXE:
We continuously conduct market research and listen to consumer feedback to refine our products and services. We offer diverse options in terms of:

Flavors

Functions

Packaging designs

This allows us to better serve different age groups and lifestyles, from fashion-forward young consumers to health-focused families.

Other brands:
Most traditional brands offer relatively limited choices in both flavor and function. They often lack tailored designs for different consumer segments and may struggle to fully meet the needs of varied lifestyles.

7. Innovation and Forward-Looking Brand Strategy

VXE:
We are committed to staying at the forefront of the chewing gum industry. We closely track evolving consumer needs and continuously innovate—from functional chewing gums to eco-friendly packaging—to maintain strong competitiveness and relevance.

Other brands:
Many long-established chewing gum brands are comparatively slower in innovation and technological development. They tend to rely on classic flavors and traditional formulas and may not fully leverage modern science or address higher-level health expectations from today’s consumers.